University Project: Collaborative Practice Module
This project is a campaign with the purpose of informing and incentivizing the “Clean Air Zone” of Birmingham city center. As my role was to create the social media over all look and feel I looked at Eco Birmingham, West Midlands Network and Tfl. I gathered further insight and understanding as to methods I could incorporate for our campaign to make it as interactive as possible.
I have created these collages (last image on the right) which would serve as a guessing game post for those dwelling in Birmingham. With slight elements of recognizable landmarks or busy sights. I had been influenced by Tfl’s Instagram as they make use of interactive methods to get their followers involved. The collages are made using the leaves from the logo enlarged and placed to leave slight hints as to the location which may be posted each week.
